The new expression of color. An ultra-sensory, lightweight and airy texture that delivers a matte, long-lasting finish with intense color all day long. Discover the effect of Givenchy Le Rouge Interdit Cream Velvet, the new high-intensity cream-matte lipstick. With 12 hours of hydration***, the ultra-sensory formula envelops your lips with 12-hour wear** and comfort*. Givenchy’s first liquid lipstick combines a lightweight, velvety texture with an incredible color payoff. The new Le Rouge Interdit Cream Velvet features a modern couture cap crafted from genuine black leather and a transparent glass bottle with a black gradient finish. Adorned with a silver-toned 4G emblem, the packaging reflects the Givenchy logo inspired by the haute couture house. The packaging is made from glass, with 30% recycled plastic used in the cap, as part of Givenchy’s efforts to reduce its consumption of virgin plastic by 30% by 2025 compared with 2017.