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Fabrikant: | Bronis Verhage, Marjolein Visser |
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Artikelnummer: | 9789001298722 |
EAN-code: | 9789001298722 |
Het boek Marketing Fundamentals (ISBN:9789001298722) geschreven door Bronis Verhage, Marjolein Visser bestel je op bruna.nl! - Based on the popular Grondslagen van de Marketing; - Relevant digital marketing topics are included - European perspective embedded in a global context. Marketing Fundamentals is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25 years that has created a great deal of enthusiasm for marketing. This bestseller of Dr. Bronis Verhage - Professor of Marketing at Georgia State University in Atlanta - offers a European perspective on marketing, embedded in a global context. Relevant topics in marketing are illustrated by a diverse selection of analyses of both successes and failures in marketing strategies, including service marketing, B2B marketing and green marketing. The 'Practitioner's Perspectives' and 'Professor's Perspectives' in each chapter provide insightful opinions and ideas...