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Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills, but by improving the sales process itself. The quickly effective result is: More sales, with the same people!This book explains how to increase the effectiveness of your sales process infour straightforward steps. The tools described can be put into practice immediately.Useful checklists, perceptive case studies and overall clarity make Moresales, same people accessible to everyone. Its effectiveness has been proven:large multinationals such as General Electrics as well as other, smaller organizations have already benefited from its successful methodology.Alexander Loudon has over ten years of hands-on commercial experience behind him, including work at Dell. A consultant for Capgemini, he provides advice in the field of commercial strategy, and also writes articles on this subject. He is the author of Webs of Innovation.